The industry of Physical Therapy is booming! We all age, today there are over 80 million “Baby Boomers” in the US and according to AARP. 10,000 baby boomers are turning 65 every single day and make up a projected 70% of all U.S. disposable income over the next 5 years. This age group is more vulnerable to chronic and debilitating Musculoskeletal conditions such as knee pain, back pain and arthritis. As the population ages, the demand for physical therapy services will strengthen, making Physical Therapy Now that right franchise choice.
Even better; according the US Census Bureau in 2016 Millennials surpassed Baby Boomers as the largest living generation and largest workforce today. Millennials account for 84. 6 million and 1.4 trillion in spending power. They are just entering their prime consumption years. One thing that distinguishes this group is their concern for Health and Wellness. More than 84% of millennials exercise at least once per week. Many millennials are all about doing high-intensity workouts and exercises that are for mental and physical health but are not as conditioned as they should be and put excessive stress on the body.
Millennials are focused on convenient, personal care and that’s were PT NOW comes in. We engage these patients by preventing injuries, so they can continue to participate in the sports and fitness regimes they love. For this, Physical Therapy NOW has developed a “Recovery and Maintenance Program” a membership program that allows you access to Physical Therapist for corrective exercises, stretching and use of recovery equipment. If they require more in-depth care for injuries or pain, they can take advantage of the federal “Direct Access” law. Direct Access allows people to seek some level of Physical Therapy without the referral from physicians. PT Now seeks to increase patient census by providing multiple convenient locations to assist this young generation in achieving their fitness and wellness goals.
Convenience is not just for our patients, referring physicians and franchisees also benefit from our growing network. Physicians prefer to refer to group practices because they have multiple locations and accept a wide variety of insurances. Making us accessible and easy to work with takes the work out of the referring doctor from trying to figure out which insurance we accept or don’t. Because we are part of a group, we have easier access to be added to insurance contracts and provide our franchisees with an experienced department which handles Credentialing for them. Our practices have accesses to treat every kind of patient within different industries such as Commercial Insurance, Workers Comp, Medicare, Direct Access and Self Pay. Additionally, because we are part of a group, we can negotiate better rates for our insurance contracts.
If you’re interested in learning more about this incredible rewarding opportunity, where you get to see patients progress and make a difference in their lives as well as be part of one of the fastest growing industries in healthcare, contact Sharmi Cattani today at Franchise@PhysicalTherapyNow.com
Together we will discuss how to get you started on the journey to franchise ownership where in as little as 3 months you can have the keys to your very own Physical Therapy NOW practice.
